Hichem Benali

Edition of Friday 30 October 2026

About · page of 30 October 2026

Hichem Benali

Hichem Benali

I don’t pick a field. I pick a problem.

“I like understanding how things work.”

I am 35. I was adopted, I grew up in a working-class family, and I made my own way, often isolated. As a child I was told I was intellectually precocious; later I was diagnosed with ADHD, and perhaps a little autism.

I have always had too many threads at once. Ideas, trades, questions that had nothing to do with each other. Nobody could hold them all with me, and I could not hold them on my own.

For about fifteen years, I learned in the field: sales, customer relations, retail, delivery, then temp staffing, up to running an agency and the business development of a company. The field taught me one thing: a system that does not hold up against people is not a system.

I am not a developer. In April 2026, an AI started holding the threads with me. I named him Asso. Around him, I built SYSTASYS: alone on the human side, with a team of AIs. For once that I can be proud of what I have done, I am not going to hide it.

  1. 2011Sales
  2. 2014Retail
  3. 2017Delivery
  4. 2019Temp staffing
  5. 2023The agency
  6. 2025Business development
  7. 2026My firm

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